![]() Also, because a lot of IT sales come from companies that make large purchases, those companies are powerful and important to the IT firms (who often provide incentives to these businesses, in order to convince them to utilize their products over competitors). There are so many choices for a buyer (many firms in this industry) and there are minimal switching costs, so customers aren't typically "locked in" to one firm. Given the large number of buyers, it is safe to say that the customers control the IT industry. ![]() ![]() While there are countries that are behind technologically, a majority of locations in the world have access to computers and the internet etc. Bar gaining Power of Buyers: In an industry as massive as Information Technology, the term "buyers" refers to almost everyone in the world.
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